By Eric Broude
Daily Titan Staff Writer
Itâ€™s difficult to trust television commercials these days. Ad agencies will stoop to any means to try and trick viewers into buying their products.
The war between Apple and Microsoft over the world of computers has been an ongoing struggle and some people may not know what to believe.
Apple commercials use misinformation to push the idea that Macs are better than PCs.
Their infamous â€œIâ€™m a Mac Iâ€™m a PCâ€ commercials are filled with messages that either donâ€™t give the whole story.
For example, many of these commercials talk about how many viruses PCs have and claim that Macs are entirely virus-free. This is entirely misleading. It is no more difficult to program a virus for a Mac than it is for a PC. The only reason there are more viruses for Windows machines is that Microsoft owns 95 – 97 percent of the market.
The people who design computer viruses arenâ€™t going to go through the trouble of designing a virus that only targets 3 – 5 percent of all computer users.
Many of these ads simply use psychology to undermine the viewersâ€™ beliefs about Windows. They present an argument from the Macâ€™s point of view and have the â€œPCâ€ fail to address the argument.
This gives the viewer the message that there is no reasonable response to said argument. It is meant to make the viewer forget that the â€œPCâ€ is not someone who actually represents Microsoft. Itâ€™s just an actor hired by Apple.
Microsoft commercials, on the other hand, donâ€™t spend their time attacking the competition. Instead, they focus on the customer, a much more honest strategy. The â€œLaptop Hunterâ€ line of commercials have a simple premise.
A consumer is offered a certain amount of money with which they can use on a laptop. The consumer is always shown looking at both Windows machines and Apple products and, of course, they always choose the former.
However, the reasons for their decision are always explained on camera. In one commercial, for example, â€œLaurenâ€ specifies that she wants a computer with at least a 17-inch screen at less than $1,000. When she is shown checking the Apple computers, she finds that they only offer one computer for under $1,000, and it has a 13-inch screen.
A quick check to the Apple Web site shows that the cheapest Mac with a 17-inch screen starts at $2,499.
By the end of the commercial, Lauren has purchased an HP computer with her preferred screen size for $699.
Simple. Clear. No lies.
By Skylar Smith
Daily Titan Staff Writer
Before I put my thoughts to text, let me just make one thing clear: I am writing this on an Asus laptop running on Microsoft Vista and plan on building my own very powerful gaming PC in the future, so therefore have nothing major against the â€œPCâ€ world.
In fact, I support it and have no problem wading through the aisles of products to build the perfect PC for me.
However, what I do have a problem with is the Microsoft users who claim that Mac users are â€œidiotsâ€ when it comes to technology because they use a simpler operating system, or because their hardware is lacking but costs more.
To put it simply, Mac knows how to make a quality product, there is a lot of research that goes into the process, and most professionals in fields such as graphic design, animation, video editing and sound editing agree that Macs are the way to go.
So what if Macâ€™s advertising is a bit one-sided, thatâ€™s why itâ€™s an advertisement and not a news story. The Mac and its OS are meant to be simple, easy to use and offer an expansive number of options to any type of user. It is literally the computer anyone can use â€“ except for Windows elitists apparently.
As far as the price point issue, Macs are more expensive because they are well built, secure and well designed.
Mac hardware is specifically built to run on Mac software, and because Macs do not allow for much hardware customization, it means the OS can focus less on adapting to the user and more to usability.
Macs are therefore more expensive because everything is Apple designed and approved.
But people are willing to pay for this security.
Because of this, the OS runs all programs much smoother, which is why major software companies such as Adobe regard them so highly and why professionals prefer the Mac OS.
Some people buy a crappy Toyota because itâ€™s cheap to upgrade and customize it to their own standards. Some people buy a Porche or a BMW not because it is expensive but because they trust that, in its stock state, it is still secure, will last a long time and can perform well.
Advertising is advertising, get over it. Mac knows that some Windows users get upset and playing off that rivalry is great advertising. This does not mean Mac is a propaganda machine.
Underneath all the hype, advertising and â€œMac vs. PCâ€ state of mind, Macs are quality machines, made by a company that consistently produces quality products, which is why people pay more to begin with.