In honor of Public Relations Society of America (PRSA) Ethics Month, the father organization of the Cal Sate Fullerton PRSSA student chapter raised ethical awareness on campus with its â€œHands4ethicsâ€ event.
PRSSA posted on the Titan Walk Sept. 7 and 8, asking students to â€œpledge to be ethical,â€ said Andrea Carpena, the professional development director of PRSSA.
The campaign on campus was to promote the importance of ethics to the general student population in the form of an event.
â€œWe had them write â€˜Hands4ethicsâ€™ on their hands, then we would take pictures of them, then upload them to our Facebook and Twitter (accounts).â€
â€œPeople (are) not afraid to share this with the (social) network,â€ said Emma Osterkamp, PRSSA president. â€œThe overall goal was to not only create awareness, but to also have individuals actively and openly declare their own personal commitment of ethical behavior by using the two most commonly used forms of social media.â€
The group also had students sign their â€œHands4ethicsâ€ banner, pledging to be ethical on the Titan Walk. Figures in the media such as Arnold Schwarzenegger, the city of Bell, the owner of the Dodgers and Anthony Weiner were represented on the board as â€œunethicalâ€ people.
The â€œHands4ethicsâ€ banner was signed by 63 students, there were 81 individuals in photos posted on Facebook, 54 total posts via Twitter, 58 individuals accounted for in photos posted via Twitter and 11 re-tweets.
â€œOur goal was to spread awareness about ethics,â€ said Katie Stolting, PRSSA vice president and third-year public relations major. â€œWe put a lot of work into the event.â€
â€œWe didnâ€™t try to target just communications students; we targeted pretty much anybody that walked down the Titan Walk,â€ Carpena said. â€œI think people took it well.â€
The Hands4Ethics event was not only conducted to raise awareness about ethics, but to support the ethics grant that PRSSA applied for from the national PRSA organization. The CSUF chapter won the grant last year and hopes to stay consistent and do the same this year.
â€œThe efforts for this campaign were to make people aware about the importance of ethics; ethics is the most important thing,â€ said Osterkamp. â€œWe want to reiterate that to our members.â€
Not only did the student organization want to integrate ethics in studentsâ€™ everyday lives for two days, but they also want to continue the practice throughout the year.
This year-long effort of raising awareness and helping the campus community grasp the importance of ethics will hopefully win PRSSA the intended ethics grant this year.