Shoppers spent a record of $52.4 billion, a 16 percent increase from last year’s $45 billion, according to a survey by the National Retail Federation (NRF) released Sunday.
The average holiday shopper dished out $398.62, up from $365.34 in 2010.
Even the number of shoppers who shopped Thursday to Sunday increased, from 212 million in the 2010 weekend event to 226 million people this year, according to the NRF. Both numbers reflect in-store and online shoppers.
The NRF foresees holiday retail sales to increase between November and December to $465.6 billion.