Up-Close and Personal

In Arts & Entertainment, Multimedia, Music, Video


Every Wednesday, he wakes up with a large task ahead of him: Get to school and start setting up for whichever band or musical talent he has booked for the day.

Bryan Escalante, 21, is the Cal State Fullerton Associated Students Inc. Productions (ASIP) Wednesday concert series coordinator and deals with many responsibilities that come with having that title.

The photos lined above Escalante’s desk remind him of his success.

The pictures are of numerous bands and performers who he has successfully booked throughout the semester.

“My job entails booking talent, promoting the show and the artists throughout the weeks leading up to the event, coordinating the event the day of, as well as hosting the show,” Escalante said.

Escalante, who started his job as a coordinator for ASIP at the beginning of the fall semester, when he first came into the position, his desire was to give CSUF students shows that they would always remember.

Escalante described this as being one of his primary challenges.

“I wanted to make these shows bigger and better than they had ever been,” Escalante said. “I’ve been working hard at building a concept of my own, which is to offer top-quality artists the spotlight, to cater to the young college audience and offer that audience a show that works on building diversity and appreciation for music. I mesh all that with the Wednesday concert platform and I’ve received awesome feedback from everyone this semester.”

As a concert coordinator, Escalante has been there for the good times and the bad.

Escalante and his team of sound technicians, coordinators and assistants work together to ensure that all aspects of the show run smoothly on show days.

Many shows have issues and setbacks that occur, but Escalante understands that fixing those problems is part of the job.

During those times, Escalante and his team work that much harder, and they usually manage to get things up and running.

Escalante said that it is always his goal to make the show run as smoothly as possible, such as reminding performers of agreements made in their contracts, like set times.

Vincent Cisneros, 21, business administration major and Pub Thursday coordinator for ASIP, said he completely understands the difficulties a job such as Escalante’s can present.

“It is difficult,” Cisneros said. “I hold a mirror image of his position on Thursday’s in the pub, so I know exactly what he does and the needed obstacles he overcame.”

Cisneros, like many of Escalante’s cohorts, believes that it is his energy and enthusiasm that has helped Escalante to have had such a successful run as a coordinator this semester. The performers he was able to book include R&B singer/ songwriter Eric Bellinger, Devin K. and pop-rock band Bad Suns.

Cisneros said that during the booking process, many performers contact him through email and they usually have the address from previous years and bookings.

Escalante said he tries to bring in artists who are good fit on campus.

He is open to taking suggestions from students and enjoys finding out what the majority of individuals like to listen to in order to help him come up with ideas for performers. He also likes to bring a variety of genres to campus and wants to cater to all CSUF students’ musical tastes.

Some of the genres include hip-hop, reggae, pop, pop-rock, jazz, soul, R&B and country. He has also brought in disc jockeys who are on the radio, prominent on radio stations in Los Angeles and local in Southern California.

“Bryan is a really hard worker and is very passionate about what he does. I think he’s one of the hardest workers on the entire team,” said Adrian Hernandez, 21, a business major and the union and special programming coordinator for ASIP. “He’s done a great job as a concert coordinator so far. The next coordinator has a lot to live up to in order to achieve what Bryan has.”

Escalante said his term has been renewed through the end of the spring semester.

He graduates in the spring and would eventually like to be a radio personality and coordinate events.

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