CSUF artist Osi Mac plans to expand his music and fashion brand

There are many students on campus who regularly listen to music, but what they may not realize is that the music blasting on their way to their lecture could be from a fellow student. Ndubuisi Anusiem, a public administration and communications major at Cal State Fullerton, creates and streams music under the name of Osi Mac.

“I just love writing music,” Anusiem said. “It was something I was already doing in my spare time. I decided to take it seriously.”

That decision came about three years ago, and he has already experienced some success. Earlier this year, Anusiem performed at South by Southwest (SXSW) in Austin Texas, which is one of the biggest music festivals in the world. He also put out his first mixtape, “Catharsis,” in 2016 and is riding the wave of success it has brought him so far.

While in Austin for the festival, Anusiem performed three shows and had the opportunity to meet Sway Calloway, an MTV executive producer and host of the podcast “Sway in the Morning,” who complimented Anusiem’s energy.

Anusiem said he tries to keep his energy high on stage to attract new fans and connect with a lot of up-and-coming artists. He said his music draws influences from rappers like Isaiah Rashad, Nas and Lauryn Hill.

While he only recently decided to pursue music, Anusiem’s love for writing music originates from a love for poetry. He started when he was about 7 years old and would only share his work with his teacher. However, she liked his poems so much that she would have Anusiem read them to the rest of the class. This led to him to get teased by his peers, but that didn’t stop him.

By the time he was in fifth grade, Anusiem said his classmates started paying him to write love notes for the girls they had a crushes on. This eventually led to song writing in high school which he began to upload to YouTube.

Shortly after Anusiem started putting tracks out, producers began reaching out to him, giving him the drive to keep going.

In the beginning of his music career, Anusiem always referred to himself as a rapper, but because of the evolution of his music, he said he is now moving on to much more than that, and calls himself a musician. This designation allows him to feel more comfortable when trying new things, like singing on tracks and exploring different genres.

Anusiem tries to keep his music positive, talking about his upbringing and culture.

“My music is a lot of real life situations. From my mom raising all of us by herself the last 10 years and living with barely having anything, to where I am now,” Anusiem said.

Despite experiencing some hardships, Anusiem uses his music to show appreciation for what he’s gone through and to express himself artistically.

For Anusiem, writing songs can take anywhere from one day to months. However, Anusiem feels his best songs come when they are written over a short period of time because it means the song will flow better, and is when his creativity is the strongest.

“He’s very talented and hardworking, and the fact that he’s a perfectionist makes it all the better,” said Moriayo Oduguwa, Anusiem’s manager and a CSUF communications and African American studies major.

While Anusiem handles the music-related aspect of his career, Oduguwa said she tends to handle the behind-the-scenes work like what to post on social media and finding him other media coverage.

Anusiem often finds himself working with other students at CSUF, like collaborating with singer Apollo Hill on “Queen Wavy” and producer Selam Adhanom, a senior finance major, who has worked on about six songs with Anusiem.

However, his music has an outreach beyond CSUF and Southern California, with one of his most played tracks on Soundcloud coming from France.

In addition to music, Anusiem has a strong love for fashion. He has already started working on designs for Spug, a brand he is in the works of launching. His taste in fashion created his alter ego “Louie Fresco,” which was given to him by a fan after he wore a Louis Vuitton scarf on stage. Since then, the name has stuck among his fan base.

But despite his success in fashion and music, Anusiem said he has bigger goals to still achieve.

“I think I’m starting a movement for people who want a new genre that’s relatable,” Anusiem said. “It’s still me as person whose being real and telling you my story as a person from all the trials and tribulations I’ve had, and at the same time spreading a message of positivity.”

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