A photo illustration of a wooden board that has a phone, notebook, pens and coffee mug on it.

Instagram influencers are not marketing tools worthy of investment

It seems as though there has never been a point in time when the fabricated strands of virtual, web-based

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The market uses the past to sell comfort

Every person, young and old, has experienced nostalgia. People love holding on to their old stuff. Novelties that would’ve

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Online native advertisements are manipulative to consumers

With the release of new ad blockers for mobile devices, the morality of these programs is up for debate.

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Bestselling ad-blocker app should not have been taken down

Smartphone users are fed up with pop-up ads, and for good reason. Ads and trackers are a nuisance and

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PinkSheepJan2014

Students address gender stereotypes in advertising

Matthew Mooers (second from left), a 21-year-old English major, facilitates Pink Sheep events. (Mariah Carrillo

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Student advertising campaign participates in national competition

Student-run advertising agency 657 Insight opened a booth at Cal State Fullerton to showcase AT&T’s new connectivity and award-winning

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Plus is more with self-image

Courtesy of MCT   In the midst of intense editing, photoshopping and narrowed model choices, the media

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CSUF hosts national student ad competition

National Student Advertising Competition participants Mariam Al-Hooty, center, and Rachel Clarke, right, look over their

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